Poco, Xiaomi’s sub-brand, is officially launching its first smartphone with the ‘Ultra’ branding, the Poco F7 Ultra. The release comes a week after the company announced the rollout date.
The Chinese brand is widely known for producing affordable yet powerful devices. However, its F lineup is where the overall performance and price tag are near the flagship territory. Accordingly, the new F7 Ultra still honors this essential quality. More specifically, the latest offering from Poco is technically considered a mid-range smartphone, but it is equipped with flagship-level features.
Premium Specs Meets Affordability
The all-new Poco F7 Ultra includes the powerful Qualcomm Snapdragon 8 Elite chipset, which is similar to the high-end Samsung Galaxy S25. Additionally, it is bundled with up to 16 GB of RAM and 512 GB of storage, ensuring top-tier performance for every user. What makes it more exciting is the inclusion of the VisionBoost D7 Chipset, which enables ultra-clear graphics at high frame rates, while maintaining high energy efficiency.
In line with this, the handset features a whopping 6.67-inch OLED display with a 1440p resolution and 120Hz max refresh rate. On top of this, the F7 Ultra pioneers the ultrasonic fingerprint sensor below the screen for better security. Speaking of protection, the phone boasts an IP68 rating for its native Shield Glass.
Users can also snap like a pro with Poco’s “best imaging system ever.” It has a 50-megapixel main camera, 50 MP 2.5x telephoto camera, and 32 MP ultrawide camera. On the other hand, it includes a 32 MP front-facing camera for selfies.
Moreover, 120W wired and 50W wireless charging supports the 5,300mAh battery. However, wireless chargers are sold separately.
As always, the Poco device comes in a popping colorway, this time in a vibrant yellow finish. However, there is also a black version for those users who prefer a low-key or more subtle style.
The Poco F7 Ultra is now available at £649 (around $835) in the United Kingdom and Europe.
