Adidas Originals is introducing a reimagined legacy for its ADIZERO running franchise, a new silhouette called the ADIZERO ARUKU. The German apparel company describes it as footwear designed for life in motion.
Prior to the unveiling, the ADIZERO lineup had been leading the running scene with innovative performance for the past two decades. It is well-known for being developed with the help of the fastest runners in the world to offer elite performance. As a result, it has been able to set and shatter records worldwide, driven by the strides of trailblazing athletes.
Building on the franchise’s legacy, Adidas Originals is now taking its essence and re-envisioning it for the next generation of trendsetters and lifestyle innovators. Accordingly, the ADIZERO ARUKU will pave the way for the franchise to enter a new era.
“Built for life in constant motion and inspired by boundary-pushing turn-of-the-millennium design codes, the ADIZERO ARUKU is a cutting-edge step into the future,” reads an Adidas article.
Futuristic Lifestyle Sneaker
According to The Source, Adidas is taking ADIZERO’s high-performance roots to the streets after breaking boundaries on the track for several years.
Moreover, the sneaker draws aesthetic inspiration from the sports brand’s 2000s runners. Consequently, it blends this look with the latest cutting-edge materials. Specifically, it features a plush SWIRL FOAM cushioning, adding a progressive platform midsole. The material delivers a cloud-like sensation paired with high-energy return and a distinctive rocking movement. Also, the ARUKU adapts the bold TPU overlaid shapes and patterns in the upper mesh from the underrated ADIZERO PR.
Furthermore, a new campaign featuring Rafael Leão and London DJ Jords joins the roll-out of the new silhouette. Both are excellent in their fields and, together, they represent the spirit of life in motion. As part of the campaign, they will lead the way to greatness for the next generation.
The ADIZERO ARUKU silhouette will be available on April 10.
