Adidas is introducing the latest addition to its running family, Camila Mendes. The Three Stripes welcomed the Brazilian-American actress, producer, and entrepreneur on March 4, 2025.
The German athletic corporation is blazing a fresh trail by signing Mendes to their running category. Simultaneously, it breaks the stereotype that celebrity footwear is limited to lifestyle sneakers.
Mendes is currently filming a superhero film “Masters of the Universe” and she emphasized the connection of the partnership in her new role.
“Although I’ve always been physically active, running became a key part of my workout routine while training for my latest role,” Camila says via Adidas.
The brand also aims to obliterate the preconceived notion that running is entirely about competition. It continues to advocate that the sport is more about building a community, pleasure, and self-care.
“At Adidas, we understand that every runner has a unique and personal relationship with the sport, and that’s what makes running so special,” VP Product Patrick Nava states via Adidas.
Nava also added that they hope the partnership sparks a new beginning that will inspire runners to grow their relationship with running and enjoy whatever it signifies.
Camila’s New Role Under the Brand
The Riverdale star will debut in the fresh colorways of the Supernova Rise 2. It is a footwear that was launched in the previous year and it is 4% lighter compared to its predecessor. The shoe features an upgraded outer mesh and a better heel pillow, making it comfort-tuned.
Mendes also shared that she has not always been a runner. Moving forward, she will be supporting many more Adidas campaigns throughout the year, embracing both challenges and progress.
“… together we’ve created a campaign that’s filled with humor, honesty, and authenticity. I can’t wait to see it come to life,” Mendes says addressing her Adidas collaboration.
The Supernova Rise 2 new colorways will be on sale starting March 7.
