Jordan Brand Releases the All-New Luka 4 and Luka .77

Jordan Brand is releasing the latest performance silhouettes of Luka Dončić, the Luka 4 and Luka .77. Both footwear are designed specifically based on the newest Los Angeles Lakers star’s playing style. At the same time, they pay homage to the athlete’s favorite hobby and roots.

Luka 4

According to Nike, the shoe will help Luka navigate “every step, cut, and drive.” The brand added that it maximizes the best Jordan Brand basketball innovation. Consequently, it aims to assist the athlete in performing his signature moves better. 

For the first time, the Luka 4 features a Nike Zoom Air unit. It offers responsive cushioning with a Cushlon 3.0 midsole, providing a comfortable and smooth experience.

Next-generation hoopers will surely be inspired as the all-new silhouette features an upgraded proprietary IsoPlate. The technology is a trademark of Luka’s signature line. Similarly, the evolution of Jordan Brand’s design delivers outstanding stability and torsional rigidity.

“The Luka 4 is made exactly for my game…The IsoPlate really helps me with my balance and my step-backs, the Zoom Air unit adds a new level of responsiveness, and the Cushlon 3.0 midsole makes this a very comfortable shoe,” says Luka via Nike.

Luka .77

Jordan Brand is also releasing the Luka .77, which is particularly designed based on outdoor basketball playing style. The footwear is a tribute to the Lakers star’s childhood when he was hooping on outdoor Slovenian courts.

Additionally, its design includes a full-length rubber and high-abrasion mesh, ensuring durability. It also allows a more comfortable use, thanks to its firm outer layer and more responsive interior, along with seven strategic heel cutouts.

“The Luka .77 is for the kids — and for anyone who hoops outdoors,” states Luka via Nike, while reminiscing his experience as a kid.

Jordan Brand’s Luka 4 and Luka .77 are set to be on sale on April 8 internationally at jordan.com and select retailers.

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