Dusty Mag

Modestas Mankus, a Lithuanian-born journalist and entrepreneur based in Cambridge, England, has significantly influenced the sustainable fashion discourse through his work as the founder and Editor-in-Chief of Our Culture Mag. Established in 2016, the online magazine covers various aspects of arts and culture, including fashion, music, film, and literature .​

Mankus’s commitment to sustainable fashion is evident in his investigative articles that delve into the industry’s environmental and ethical challenges. He has explored topics such as greenwashing, where companies mislead consumers about the environmental benefits of their products. In his article “Sustainable Fashion: What is Greenwashing?”, Mankus discusses how brands use eco-friendly terminology to market products that may not meet genuine sustainability standards .​

His dedication to the subject stems from a desire to educate consumers and promote transparency within the fashion industry. In an interview with Fifteen Questions, Mankus stated, “My favourite pieces are about sustainable fashion. They always require a tremendous amount of research and support. They have influenced the way I view clothing and fashion companies.

Beyond journalism, Mankus has expressed intentions to develop a platform dedicated to educating individuals about sustainable fashion practices. This initiative aims to provide resources for consumers seeking reliable information on eco-friendly fashion choices.

Through Our Culture Mag, Mankus has created a space that not only highlights artistic and cultural endeavors but also addresses pressing environmental issues within the fashion industry. His work exemplifies the role of journalism in fostering awareness and driving change towards more sustainable practices.